The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design professional creative studio at the University of Western Sydney. One of the many problems that faces this studio is that it currently has no visual presence and that 2nd and 3rd years have no idea about, or want to continue their final year of study.
The objective was to create a visual brand that: » Expresses the professional standard of the students » Is recognised outside the confines of the university » Is fun yet professional
The name Rabbit Hole stems from Lewis Carroll’s Alice in Wonderland. The Rabbit Hole is forever changing and expanding, is a place that is creative and unexpected. Not to mention, the studio is hidden away in our building, much like a rabbit hole.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards. Read more here.
signage concepts
In action. Photo by Sam Edwards